Irish, Anthony's parents were not. However, it seems the Jurak name has
its origins in Scotland. But that is another story.
Last month, in part 4, we told you that in the early 1960's, Anthony's dad
gave him his formulations to do with as he pleased.
Well, it certainly was a case of "the luck of the Irish."
must have had a couple of 4-leaf clovers in his life because, at that
time, he put the formulations (there were many, but that also is a future
story) along with original labels, pictures of his father's presentations,
newspaper ads, publicity items, and so on, away, saying to his dad, "One
As we now know, that Irish luck allowed that magnificent Whole Body Tonic
to be introduced to America in 1999 - it very well may have never
You see, in 1960, Anthony
continued to make small batches of Matonol for family and friends; first
at home and later in his own laboratory. He started a laboratory in 1965
thinking he would follow in his father's footsteps and remarket all of his
dad's formulations. But Anthony faced the same difficulties as his father
in having people believe that these formulations could bring about better
health and could, more importantly, prevent poor health. In those days,
the new medical discoveries that had begun during World War II, were now
the only thing that medical people in North America were looking towards
as a cure for diseases that had become more and more prevalent. No one
much was talking about prevention. Anthony still continued making that
formulation using whatever ingredients, packaging, labels, and so on, left
over from his father's company. As various item were used up, he did not
bother to reorder, after all, he was only making this for himself, his
family, and a few friends. When there were no more labels, he just did not
put on a label. When there were no more bottles, then he used any bottle
he had, even sometimes making it in gallon jugs. When he was out of an
ingredient, he either replaced it with something else that he had on the
shelf or did not put it in at all because it did not matter. He, his
family, and most of his friends drinking it were in pretty good shape.
They were all using it as a preventative; even with some missing
ingredients, it still worked pretty darn well.
Bottle from 1970
But all of that only started to happen in
the 1970's because there was plenty of everything left to continue making
those small batches of the original formula during the 1960's. As a matter
of fact, in 1970, he had the opportunity to have a friend of his, who
owned an important drugstore in Montreal, try the Whole Body Tonic; the
Matonol, and that friend of his exclaimed how unbelievable he felt after
drinking it for only a few days and suggested to Anthony that if he had
some on the shelves of his drugstore, he could do a booming business.
Anthony was indeed excited because he felt strongly that what he told his
father about 10 years earlier, "One day," had come true. He always felt
that one day this tonic would be recognized for what it is - a really,
really, miraculous Whole Body Tonic.
Anthony prepared a couple dozen bottles of the Matonol and brought it to
the drugstore and two weeks later called his friend, the pharmacist, to
ask him how sales were going. "Well, Anthony," he said, "it sells when I
tell people the significance of this Whole Body Tonic; but if I do not
tell them, they do not know, and they will not pick it off the shelf. I do
not have enough time to talk to every person that comes into the
drugstore." So, as Anthony had learned over the previous 10 years, this
indeed was a difficult concept to sell and reluctantly he removed the rest
of the bottles from the shelf of his friend's drugstore.
Here is a picture of an actual bottle that was on the shelf and it still
has the price tag that the drugstore had glued on it. (Look at this,
folks. $15.00 for a 16 oz bottle in 1970 --- more expensive then, than
today!). As a matter of fact, recently (in the year 2003) Anthony and
his brother Norman tasted this now 33-year-old Whole Body Tonic and they
both exclaimed that it tasted pretty good.
That really seemed to have been the end of Anthony's idea that "One day…"
He continued producing those home batches, but now doing it from his
laboratory and as the ingredients, labels, and bottles ran out, the
formulation became something other than the original formulation. Still
pretty good - but not the real thing.
that greatly modified Whole Body Tonic formulation was put on the market
by Anthony and another person and was marketed as a potassium mineral
supplement since it no longer was a Whole Body Tonic. Nevertheless,
over a 10-year period it enjoyed sales of over half a billion dollars (but
that also is another story). That product was still pretty good - but
not like the original Whole Body Tonic, Matonol.
Today, of course, the world is much more open to preventative medicine and
the thought of whole body healing is no longer as foreign as it was in the
1960's, 70's, and 80's. This whole body healing concept of
Anthony's father's, now marketed in North America, JC Tonic, is
once again doing miraculous things.
This saga, folks, is somewhat like the never-ending story. Tune in next
month for more and don't forget if you take an ounce of JC Tonic,
you will feel the bounce!