60 Years

THE STORY


                  Part Five

Give the people of the world
what they need before they know

They Need It!
Irish, Anthony's parents were not. However, it seems the Jurak name has its origins in Scotland. But that is another story.
Last month, in part 4, we told you that in the early 1960's, Anthony's dad gave him his formulations to do with as he pleased.
Well, it certainly was a case of "the luck of the Irish."


Mnthony must have had a couple of 4-leaf clovers in his life because, at that time, he put the formulations (there were many, but that also is a future story) along with original labels, pictures of his father's presentations, newspaper ads, publicity items, and so on, away, saying to his dad, "One day."
As we now know, that Irish luck allowed that magnificent Whole Body Tonic to be introduced to America in 1999 - it very well may have never happened.

JC Tonic® Label

You see, in 1960, Anthony continued to make small batches of Matonol for family and friends; first at home and later in his own laboratory. He started a laboratory in 1965 thinking he would follow in his father's footsteps and remarket all of his dad's formulations. But Anthony faced the same difficulties as his father in having people believe that these formulations could bring about better health and could, more importantly, prevent poor health. In those days, the new medical discoveries that had begun during World War II, were now the only thing that medical people in North America were looking towards as a cure for diseases that had become more and more prevalent. No one much was talking about prevention. Anthony still continued making that formulation using whatever ingredients, packaging, labels, and so on, left over from his father's company. As various item were used up, he did not bother to reorder, after all, he was only making this for himself, his family, and a few friends. When there were no more labels, he just did not put on a label. When there were no more bottles, then he used any bottle he had, even sometimes making it in gallon jugs. When he was out of an ingredient, he either replaced it with something else that he had on the shelf or did not put it in at all because it did not matter. He, his family, and most of his friends drinking it were in pretty good shape. They were all using it as a preventative; even with some missing ingredients, it still worked pretty darn well.                       

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 Matonol Bottle from 1970

But all of that only started to happen in the 1970's because there was plenty of everything left to continue making those small batches of the original formula during the 1960's. As a matter of fact, in 1970, he had the opportunity to have a friend of his, who owned an important drugstore in Montreal, try the Whole Body Tonic; the Matonol, and that friend of his exclaimed how unbelievable he felt after drinking it for only a few days and suggested to Anthony that if he had some on the shelves of his drugstore, he could do a booming business.
Anthony was indeed excited because he felt strongly that what he told his father about 10 years earlier, "One day," had come true. He always felt that one day this tonic would be recognized for what it is - a really, really, miraculous Whole Body Tonic.
Anthony prepared a couple dozen bottles of the Matonol and brought it to the drugstore and two weeks later called his friend, the pharmacist, to ask him how sales were going. "Well, Anthony," he said, "it sells when I tell people the significance of this Whole Body Tonic; but if I do not tell them, they do not know, and they will not pick it off the shelf. I do not have enough time to talk to every person that comes into the drugstore." So, as Anthony had learned over the previous 10 years, this indeed was a difficult concept to sell and reluctantly he removed the rest of the bottles from the shelf of his friend's drugstore.
Here is a picture of an actual bottle that was on the shelf and it still has the price tag that the drugstore had glued on it. (Look at this, folks. $15.00 for a 16 oz bottle in 1970 --- more expensive then, than today!). As a matter of fact, recently (in the year 2003) Anthony and his brother Norman tasted this now 33-year-old Whole Body Tonic and they both exclaimed that it tasted pretty good.
That really seemed to have been the end of Anthony's idea that "One day…" He continued producing those home batches, but now doing it from his laboratory and as the ingredients, labels, and bottles ran out, the formulation became something other than the original formulation. Still pretty good - but not the real thing.

The production lab

In 1984, that greatly modified Whole Body Tonic formulation was put on the market by Anthony and another person and was marketed as a potassium mineral supplement since it no longer was a Whole Body Tonic. Nevertheless, over a 10-year period it enjoyed sales of over half a billion dollars (but that also is another story). That product was still pretty good - but not like the original Whole Body Tonic, Matonol.
Today, of course, the world is much more open to preventative medicine and the thought of whole body healing is no longer as foreign as it was in the 1960's, 70's, and 80's. This whole body healing concept of Anthony's father's, now marketed in North America, JC Tonic, is once again doing miraculous things.
This saga, folks, is somewhat like the never-ending story. Tune in next month for more and don't forget if you take an ounce of JC Tonic, you will feel the bounce!

 


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   The Settlers ] The beginning of JC Tonic ] Give The People... ] [ the luck of the Irish ] Successful Re-Launch ] Health of a Nation ]

60 Years of History ] What is a Tonic Herb ] What it is-What it does ] Ingredients ] Supplement Facts ] Youth Solution ] Jurak Classic Whole BodyTonic ] True Whole Body Tonic ] The Healing Crisis ] A Phytopharmacologist's Comment... ] Superior Herbs ]  [ Helena ]


Jurak Classic Whole Body Tonic is a dietary supplement, not a drug and Jurak Corporation does not claim any drug or treatment effects for its product.
Jurak Classic Whole Body Tonic is not intended to, and will not, diagnose, treat, cure or prevent any disease.  These statements have not been evaluated by the Food and Drug Administration.
However, JC Tonic ® supplements the body's nutritional needs and can affect the structure and/or function of your body in various nutritional ways.  These individual testimonials, like others you may hear, reflect truthful, actual experiences of customers who took JC Tonic.  But they are not typical experiences and they do not constitute scientific evidence that the J C Tonic will have the same effect in others, including yourself.  Remember that these statements do not represent the typical JC Tonic drinker and you should not expect to achieve any of these same results. 

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